Offerte Brand: HarperBusiness
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
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Building the Perfect Beast: What Really Happens in Brand Management (English Edition)
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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand: How to Build a Product or Service into a Wolrd-Class Brand
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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
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