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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Free Radio & Podcast Marketing In 30 Minutes: Fire your publicist and leverage free radio and podcasting to market your business, brand, or idea
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Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image: The Strategic Management of Branding, Identity and Image
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Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands: To Get Customers to Relate to Your Brand
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Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity
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