Offerte Brand: AMACOM
Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position
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Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
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The Supply Chain Revolution: Innovative Sourcing and Logistics for a Fiercely Competitive World
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Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
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The On-Demand Brand: 10 Rules for Building Brands in an Anytime, Anywhere Digital World: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
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