Offers Under Armour

Under Armor is a relatively new brand in the sports sector. Its founding took place in the late 90s and it all started because Kevin Plank, captain of his college football team, realized that, at the end of each game or training session, his undershirt would end up full of sweat which it was not at all pleasant since it meant to be changing clothes continuously. He also realized that this did not happen to his pants, so it occurred to him to make shirts with the same material to see if it was a possible solution to his problem and that of many other colleagues.

His beginning began in the garage of his grandmother's house where he manufactured the first units that he later distributed among the members of his team. They gave him their feedback, both for better and for worse, Kevin collected suggestions and made improvements to his designs.

Little by little the other teams would find out about Kevin's invention and show interest in them. Word of mouth among the founder's environment made the most professional athletes also find out about his product and start buying them.

With the growth in work volume, Kevin decided to leave his grandmother's garage behind and in a larger premises and with workers hired to help him in production, in just 2 years he already had an income of more than 100,000 dollars a year .

A very important success that the brand had when it began to grow so much, is to trust word of mouth that it had worked so well in the beginning. Therefore, he decided to bet on influencer marketing in which he made agreements with very famous sports personalities (or not) and they used and recommended the brand. That helped normal people to get a little reflected in their idols, if only by wearing the same shirt or the same brand of clothing.

This golden age would not last forever as, after a few bumps along the way, the brand's image has been damaged over the years and it has been losing popularity. For a few months it tried to target the female world but Nike, one of its great competitors, took advantage of the fact that the brand was not at its best to direct its efforts to the same strategy and get more market and sales than Under Armor.

A good brand image is the most powerful thing that a company can have but, unfortunately, anything, even if it is foreign to the products, can affect that image and cause you big problems.

But the brand does not give up and currently continues to manufacture its products in a very professional and high-quality way, being faithful to its principles and fighting to regain the gap in the market that it once had.

Here, at offers.com, you can find many Under Armor brand products with great discounts that you can use for yourself or to give to whoever you want. You can choose from all kinds of products designed for sports such as t-shirts, tights, bags, sneakers ... all at an incredible price and just one click from your home.

Under Armour is a top brand on men's Sports Shirts & Tees, men's Boxer Shorts y men's Hoodies. And all these products we have right now on offer.

Under Armour, leader in men's clothing, launches its latest products with discounts here on Ofertas.com