Offers Roxy

Roxy is a brand of women's clothing and accessories created from the Quiksilver brand, so if we want to know the scope of this brand, it is necessary to know the history of the parent company.

Quiksilver, Inc. is a company in charge of designing, manufacturing and distributing material and clothing specializing in the sports of surfing, snowboarding and skateboarding . It is a brand known worldwide and with a very high prestige among people who practice these sports. It has offices in Africa, Australia, America, Asia and Europe.

It is true that more and more people use the brand to dress in their day to day life since they are very comfortable garments, with a lot of style and of excellent quality. Without a doubt, it is a perfect option to go to certain jobs, go shopping or meet friends. Quiksilver's history is full of key moments that made them rise to the top of fashion and even manage to create a lifestyle , a “tribe” that follows them wherever they go thanks to their designs and the personality they give off.

It all started with two kids (Green and Law) in love with surfing so they fought to stay and live in Torquay, a city in Australia where surfing is essential for almost all citizens. Its crystalline beaches, its summer climate and the perfect waves made this place a paradise for those who love surfing .

Green asked his father for a loan in 1969 to start making swimsuits, but it wasn't until his friend Law joined him that they found the key to his product. They needed the surfers' swimsuits to be more functional and comfortable to perform the sport in the best possible way.

They decided to create more resistant swimsuits since when you surf, many times you have friction with the seabed or with the sand on the beach, which is wearing the swimsuit at high speed, not to mention the salt, the sun, the water … Many factors that affect the garment and have a short useful life. Another change was adding velcro to the pockets . It seems a bit stupid because who is going to put things in their pockets when they go to sea? True, at sea you don't need to put anything in your pockets, but on the way from home to the beach you do. Remember that many people live surfing as a lifestyle and once they reach the sea, they spend hours in the water, that is, they do not need an umbrella, towel, shovels, bags ... somehow you will have to transport basic objects such as house keys until you reach the beach.

Lastly, they created swimsuits that had the quick-drying feature. Now it seems normal to us, but at that time it was quite a revolution. The comfort that surfers were given by being dry within minutes of getting out of the water was the great push they needed for their garments to triumph.

The friends managed to make Quiksilver a very important brand in the area to such an extent that Jeff Hakman , one of the greatest surfers in the world, noticed his swimsuits in Torquay when he traveled there to a competition. After talking with friends, he returned to the United States (his country) with the Quiksilver business in mind, willing to see it succeed there too.

He started with Hawaii since the island paradise was ideal for what Jeff was looking for, a place where people did a lot of surfing and could be in great demand. From there fame spread throughout the country and he decided to take it to Europe. He was a master of marketing, so he had no problems for the company to prosper and become what it is today: one of the best-known brands in the world.

They decided to diversify their product portfolio and also dedicate themselves to other sports such as snow. From there comes his logo in which a wave and a mountain can be seen merged. Without a doubt, the two scenarios with which the Quiksilver brand identifies the most. One of the areas in which they decided to diversify was in the feminine. For this they created in 1990 the Roxy brand with which they managed to reach all those girls who were also lovers of these sports.

The Roxy logo is the Quiksilver logo duplicated and placed vertically. The end result is a heart that undoubtedly resembles a feminine stereotype, but with character since they keep the wave and the mountain as the main elements.

Now you have the opportunity to get Roxy clothes and accessories with amazing discounts that will allow you to practice sports in the most comfortable way or use their brand for a casual but stylish style.

Roxy is responsible for providing consumer items such as women's Dresses, women's T-Shirts y women's Hoodies.

In the women's clothing category Roxy is one of the most reliable brands.