Offers Reebok

Reebok International Limited is a brand that originated in England and is dedicated to the sports fashion sector creating all kinds of garments and accessories necessary for exercising . It is one of the best-known companies in the sector worldwide and therefore succeeds with everything it designs and produces.

Its beginning is in 1895 when a boy of just 14 years old, Joseph William Foster, began to design spiked slippers in his room. Little by little he was selling his ideas and making his own shoes that people seemed to like a lot, so five years later he decided to found JW Foster to continue to prosper in the sector and have a stronger brand image.

Years passed and Joseph wanted to reflect in the brand the family environment in which his products were created and changed the name of the company to JW Foster and Sons.

Since his business did not stop growing, after much effort and work he was able to open a factory that allowed him to produce a greater number of orders and, through word of mouth, his products became famous in the athletic world because the articles were especially designed for them. This fact led to the distribution of the brand throughout Great Britain.

Success continued to grow, and 1958 saw the company's third and final name change. As if it were destiny, the name comes out of an African dictionary that I gave to Joe when he was little for winning a race. The company was very struck by the pronunciation of antelope in South American, which is Rhebok. They decided to change the "h" for an "e" and they already had the perfect name for their company since the antelope is an animal that, despite its large size and weight, is very fast and fast.

A few years passed and the company continued to be very successful in his country until, at a sneaker fair, businessman Paul Fireman of American origin, became interested in doing business with Reebok to distribute the brand in the United States since he worked in a company store that was dedicated to selling clothing and sporting goods. With the agreement with Fireman, a new era of expansion began in America that, as expected, also had great results and propelled the company to stardom.

At the beginning of the 80s, the brand already had a turnover of more than a million and a half dollars. This time was very important for the company since it was the moment in which they decided to diversify their products by adding business lines such as footwear for children and women or clothing and accessories for both sexes. This was a real boost to the firm since, although a certain risk is always assumed when investing and experimenting in the business world, the brand was already very loved and desired in the female sector before it came to light their new products aimed at them.

In the 21st century, the company set about entering the world of sports by looking for teams where Reebok was the official supplier. He did so with the 29 teams that make up the NBA and 16 WNBA teams. This was so until in 2005, the giant Adidas bought Reebok as a subsidiary in such a way that the official supplier of the NBA and the WNBA became Adidas instead of Reebok. Although the antelope business is now owned by Adidas, the two remain separate brands and operate on different lines.

Currently, Reebok is more oriented to the fitness world since in 2010 it partnered with the CrossFit company and since then it has been positioning itself as the brand par excellence in the world of gyms since the products are prepared for it.

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Reebok is a well-known brand for its men's Fashion Trainers, men's Road Running Shoes y men's Trekking and Hiking Footwear items, and you can find them with great discounts below.

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