Offers Nivea

Nivea is a brand of cosmetics and specialized skin care products that is successful around the world and that has a professional trajectory of more than a century. It belongs to the Beiersdorf AG company founded in 1911 at the same time that scientists Isaac Lifschütz and Paul Gerson, together with businessman Oscar Troplowitz, invented the first moisturizing cream in history that consists of an emulsifier that mixes water and oil.

They decided to name that product Nivea given its white color and when looking for something that already existed that was that color and refreshing, they found snow . They looked for the origin of the word in Latin and voilà, they already had a perfect name for the brand.

The next step was to expand the product around the world and with the arrival of the ocean liners and the first seaplanes in 1914, that task was much easier than what they initially expected. Within three years of launching the product on the market, they were already distributing moisturizing cream on five continents. Internationalization has reached such a point that 42% of the brand's revenues come from outside Germany, its country of origin.

One of the aspects in which Nivea has always excelled has been in advertising campaigns . The first one that had an enormous media impact was in 1925 and for her they decided that it was time to put faces to the brand and that they were the ambassadors. Unlike other companies, Nivea put an ad in the newspaper to find three girls who were not glamorous or professional models, just natural girls with beautiful and healthy skin.

The three girls chosen from more than 1000 girls were three sisters who, with their mother's permission and hidden from their father, made the campaign and after a short time, people already recognized them on the street and greeted them as ' girl Nivea ' . But the company did not stop there since it observed that men were also interested in taking care of their skin, especially after shaving (which by then all had a mustache), so it repeated the same system until it found three German brothers who became the Nivea boys.

Another of the company's most successful campaigns was the creation of inflatable balls for the pool and beaches. Sure you think, and what does Nivea have to do with the beach? Well, a lot. In 1958, Nivea was one of the pioneer companies to market sun protection creams, in addition, at a time when Germans were beginning to regain their vitality and to travel. The favorite destination for them are the beaches where you find tranquility, sun and eager to relax while having fun.

So that the idea of what their products were for, they accompanied their sunscreens with inflatable balls the same as the cream container: blue with the white letters of Nivea. Sometimes, these balls were distributed from a plane throwing them at the people who were on the beaches, turning the advertising action into an event that people loved.

In addition to being a pioneer in sunscreen, it was also one of the pioneering companies in hiring women and men of all physical builds to run its advertising campaigns. This meant that Nivea's products were designed for any skin type and not just for those women with aesthetically perfect bodies. He also claimed that any body is suitable to appear on television and be worthy of admiration, something very necessary at that time when beauty standards were so impossible to achieve.

At present Nivea is the most important brand of one of the largest multinationals in the world, so you cannot miss this opportunity to buy Nivea products on sale and thus take care of your skin and your body as it deserves. When we talk about health, it is better not to gamble and buy cheap products that later cause itching, rashes on the skin or do not protect you from the harmful rays of the sun.

Nivea is a top brand on face Care, skin Care y body Lotions. And all these products we have right now on offer.

Despite having numerous products, market leaders, Nivea has focused a lot on the beauty category where it becomes a reference for other companies.