Offers New Balance

The New Balance brand company is called New Balance Athletics, Inc. and it is one of the most famous in terms of footwear since almost anywhere in the world, people wear or know about the brand. This is because, from its inception, the company opted for the differentiating element of its competition. Possessing this distinction is very important in the business world since it is not the same to create a brand by imitating others, as it is to create something new , something different and that your company is the first to carry out this action.

This is what happened to New Balance founder William J. Riley, and it was all thanks to the chickens. Yes, you read it right. The waiter and shoemaker looked at the legs of the chickens and their three support points and as a result of that it occurred to him to make a product in the shape of an arch to place on top of the shoe insoles so that our feet would rest completely and not there is a gap generating pressure. This is because our feet usually have that shape and when the pad is inserted, the weight is distributed more and it is a much more comfortable shoe.

At first it only marketed with the so-called New Balance Arch since they were very successful and over the years, in 1933, it hired Arthur Hall who developed a foot measurement system to be able to adapt each product to the customer's foot. But they didn't stop there. Later, at the end of the 30s, they designed shoes for a local club and, without any effort since people were commenting on each other, after a few months everyone wanted shoes like the team's to do sport.

Hall's daughter, Eleanor Kidd, bought the company from William in 1953 and decided to release the first modern model of New Balance shoes with a lightweight design and a serrated sole. The most important thing that stood out from the competition were their sizes. Normally, when we buy a shoe, the length of the foot is taken into account (which is what differentiates us the most from each other), but in reality, the width is also very important and therefore New Balance wanted to take that into account Measured to provide greater user comfort. They continue to do so today. During Eleanor's tenure, the brand's characteristic nomenclature was also established, which works by numbers instead of by “surnames” or words.

The company was very successful during the next 20 years that Eleanor owned the company and a curious fact is that, until their sale in 1972, the shoes were made exclusively by 6 people . Incredible true? Its buyer, Jim Davis, decided to increase the business, expand the company and make great improvements to the shoes such as the N on the side so symbolic and characteristic of the brand. This helped to identify the shoes more quickly and make them become fashionable even faster.

His greatest achievement came from the hand of the New Balance 320 model. Runner's World Magazine, described this model as the best runner shoe which made, if someone did not know the brand yet or had not bought it, they decided to go to a store and buy some. With the passage of time and the models, the price of the shoes increased to such an extent that it was rumored that Davis was going to harm the brand with those decisions, but the reality was completely different. People assumed that such high quality needed high prices and the runners and the people who used them for their day to day considered that the financial effort was worth it.

Another important aspect that greatly helped the image of the brand was that the founder of the well-known Apple brand, who always liked to dress in the same way, chose New Balance sneakers for his day to day, along with his jeans and a dark turtleneck sweater.

To be sure, New Balance has an unusual story as it all starts with chicken feet, but the result is a company with more than 4,000 employees that is surrounded by many successes and a very powerful brand image.

Right now you have many New Balance offers with which you can be sure that you will go very comfortably wherever you go and above all, at the best price.

New Balance is a well-known brand for its men's Fashion Trainers, men's Road Running Shoes y men's Track and Field Shoes items, and you can find them with great discounts below.

In the men's shoes category New Balance is one of the most reliable brands.