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Offers Michelin

Michelin is a brand that belongs to the French company SCA Compagnie Générale des Établissements Michelin, an expert in manufacturing tires . Its history is one of the oldest when we talk about companies and brands since it all began in the 19th century.

Two brothers who worked in the factory inherited from their father and grandfather, found one day repairing a bicycle belonging to a cyclist who appeared there by surprise and after much effort and time, they realized that the current system of bicycle wheels where the tire had to be glued to the rim, made the process extremely difficult as they had to remove the tire very carefully, repair it and re-glue it with the consequent waiting time for drying.

The brothers were interested in this world and decided to create the Michelin brand with which they would research for two years to find the key that would allow them to have the tire taken off the edge. In 1891, they finally launched their product on the market and had the wonderful idea, luck or destiny, that the only cyclist ( Charles Terront ) who decided to use the Michelin tires of all the participants of the first long-distance cycling race (Paris- Brest-Paris), was the winner of the competition and the following year almost all cyclists chose to use these tires in races.

Sales began to have an unimaginable scope for them when it all began, but the truth is that everyone wanted to have a Michelin wheel in their means of transport. In 1895, they began to think about the image of the company and decided that it was a good idea to create an identifying symbol of the same that would serve to quickly differentiate their brand from the rest of the competition. The result was Bibendum , the man with a body of tires that Marius Rossillon created after visiting the brothers' factory and seeing a pile of tires piled up. The image has become so famous worldwide that, in countries such as Spain, Brazil or Chile, people define the accumulation of body fat (mainly from the gut) as michelin referring to its resemblance to the human silhouette of the brand. Michelin.

Over the years, cars were gaining strength in our world , more and more people had access to a car with which to travel the city, go from one place to another and reach high speeds. The company continued to research the best way to improve its product and adapt its inventions to cars. Each time the wheels were fatter and more resistant because, thanks to technological advances, cars needed more resistance to make longer and faster trips.

Much has changed the way in which we move from places to others and, above all, the characteristics. A few years ago, people did not use to travel beyond their town or city. Maybe once every two or three years, they went on a long journey that was usually done by train so tires weren't of vital importance. With the automobile revolution, almost everyone over the age of 18 owns a car , either shared or their own.

Every day people travel long distances by car and, in addition, we want to do it in the shortest possible time since the stress to which we are subjected does not usually let us enjoy the trip. That is why the technology applied to tires is now more important than ever and we cannot afford to let our road safety be in the hands of any company that manufactures tires in any way.

In addition to tires, Michelin has in its product catalog many other items that are most useful to extend the life of our vehicle and take care of it as it deserves. Tire pressure checker to know if you need to go to inflate the wheels or not, air compressor to save you displacement, snow chains for an adventure full of whiteness, ice scraper for colder days, pressure washer to have your car always pristine ... an enormous amount of possibilities with which to take care of your car and always ensure your safety and that of yours.

Take advantage of these Michelin discounts to get the products for your car on offer in addition to the famous Michelin guides with which you can have detailed tourist and gastronomic information and maps of the cities you travel.

Michelin, a well-known brand worldwide, for products such as restaurants, Bars & Cafés for Travelers, hotels & Inns y travel Accommodations.

Books is where Michelin works best, being a tough competition difficult to beat.

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