Offers GUESS
Guess ?, Inc. is a multinational company that is world famous and highly recognized in the fashion industry. Among their products you can find everything you need to have a total Guess brand look as they have clothing, watches, glasses, necklaces, bracelets, earrings, scarves, bags ... that is, a whole range of accessories with which to complete your styling and going to the latest fashion.
The creation of this brand is thanks to the work of some French brothers who, defying the destiny that their parents had prepared for them, decided to live a totally different life when, after a vacation trip to California, they became so absorbed with this place that they decided stay there to live and start a new business. They built buildings to trade with them, but the reality was totally different: they didn't sell any.
When they lived in France, they set up seasonal boutiques in which they sold clothes so, in their second attempt to make a living in the United States, they decided to go back to their roots and dedicate themselves to what they knew best: fashion. Jeans were their strong point but the style that Americans wore at that time did not seem pretty to them so they decided to make their own pants that were more similar to French fashion.
Once manufactured, it was time to put them up for sale. This was not easy at all since they went to many department stores, but they did not seem to like it and their proposals were rejected. Until the day came when Bloomingdale’s , which is a department store that sells generally luxury clothing by departments, agreed (according to its founders out of pure compassion) to sell 24 pairs of its pants.
The surprise came when those jeans were sold out within hours and Bloomingdale's decided to reorder more pants this time. This happened in 1981 and by 1982, the pants were already a success in sales and known throughout the country. With word of mouth running, the group's younger brother, Paul Marciano, thought it was time to start showing advertising.
The others considered that the protagonists of these campaigns had to be the pants, but that did not interest Paul. He did not want the pants to be known because they were already succeeding by themselves. What he was looking for was to create a brand image , a lifestyle according to his company and that would make his products desired, whatever they were. Certainly a very risky branding strategy for a company that has just hit the market, but which can be a true masterpiece if it works well.
His black and white commercials are iconic in the fashion world and have certainly gone down in history. The models who posed in the Guess denim pants weren't famous at all. Paul himself confessed that they did not have the money to pay highly recognized professional models, but the instinct of the co-founder, has done wonders, discovering many of the most important and influential models of the following years since, most of them, they dated to stardom after his work at Guess.
Many of these models were Carla Bruni, Eva Herzigova, Carré Otis, Claudia Schiffer, Laetitia Casta, Anna Nicole Smith ... Paul's eye has always been highly praised for discovering many models and for this today, although they can afford to pay Any model, they prefer to continue browsing books of more inexperienced and less famous models since they consider that it can be a great opportunity for them and they take it as a personal challenge.
With the Guess offers that you can find below, who knows if taking a photo with one of their products can make you look like one of their iconic models? Enjoy everything they manufacture since it has excellent quality and due to its history, it has an excellent valuation, almost as much as the desire of everyone to own a product of this brand.
GUESS products are among the best on the market and you can find Women's Tops, T-Shirts & Blouses y Movies.
In the world of women's handbags, GUESS is one of the most prominent brands.