Offers Geox
Geox is a breathable footwear brand that was the first to use this technology and was also born in a totally fortuitous way. Its founder, Mario Moretti , is an Italian who had a life directed from a young age to another totally different world: that of wines. His family, with high purchasing power, owned a winery business and for this reason Moretti did not hesitate a second when he also entered the company and studied Law and Oenology in order to understand the market and make the necessary decisions for its growth.
The heir to the empire had no problems carrying out his work and was maturing in the business world with the family business. Everything happened naturally but a stroke of fate (or heat) caused Moretti's future to change completely and take a totally different course.
On a business trip to the United States of America, Mario had a very bad time due to the heat and after feeling that his feet were burning, his instinct made him pick up a knife with which he made holes in the soles of his shoes. After that simple act, Moretti was relieved and immediately realized that he had just invented an improvement for shoes that could help many people feel more comfortable in certain situations.
He returned to Italy and got down to work, leaving the family wine business in the hands of his brother. The family owned a shoe workshop that they used to create their first designs and investigate what technology they could use. At first, Mario had no idea about footwear and all that that entailed, but after much effort and three years of creating tests, he found the solution to his problem: the liquid in case of stepping on a puddle or any other fluid.
He added a micro-pore membrane to his shoes whose function is to let out the steam formed by sweat and heat from the foot, but does not let the water pass in such a way that your foot can better regulate the temperature without the risk of a rainy day soak the soles of your feet.
Although he already had his product perfectly developed and ready to go on the market, but the response of many multinationals dedicated to the sector to which he proposed to market with the idea, were rejected or ignored. Due to his high purchasing power he decided that this was not going to be an impediment to making his sneakers because as he was a businessman, during the time of product development, he also did market research and knew that people were interested in sneakers that possessed that characteristic.
In 1995 he founded Geox which is a combination of the Greek word "geo" which means earth and the letter "x" which represents technology. Mario Moretti wanted the essence and base of the company to be Italian and for people to know that this was the case since he considered that it gave the brand prestige as well as being very proud of its origins and country.
It started little by little with a low number of workers and when sales increased, the company did so too, but without losing its anchor point in Italy. Once he conquered the market of his country, he began to expand worldwide and realized that the success of his business is the creation of new ideas, so he allocates a large part of his budget to R & D & I with the intention of inventing new technology that can be applied to its products and registered as proprietary patents of the company with an Italian brand.
There is no doubt about the success of this company and this brand, which is currently one of the leading companies in the sector worldwide and also creates its products with excellent quality, which allows customers to enjoy their day to day with a extra comfort.
Take advantage of the fact that we have discounts of the Geox brand available to benefit from the most advanced technology in the field of shoes and clothing. You can find more elegant, sporty, more casual footwear, children's footwear ...