Offers G-STAR RAW
G-Star Raw is a Dutch clothing brand that was founded in 1989 in Amsterdam by Jos van Tilburg. At first the brand was called Gap Star but it was decided to change the name because when the time came for its internationalization, it could be confused with the GAP brand. They are specialized in commercializing denim clothing , but this does not mean that it is the only fabric with which they commercialize it since you can find a lot of variety among their products.
Currently you can find their products in more than 6000 points of sale, but the easiest, fastest and most comfortable thing is to look through our offers and find a G-Star Raw product at the best price and buy it. In a few days you will have it at home and you will not have had to make any effort to achieve it. In addition, the brand does not have its own physical stores. Its distribution policy focuses on franchises or department stores that are in charge of putting their garments in the hands of the client. One of the reasons that they do not have physical stores is that their online sales are wonderful and they are betting on this sales system that more and more people use.
The most characteristic garment of G-Star Raw is the jeans. Influenced by military clothing , their jeans provide all the necessary comfort a person needs to carry out their day without having a bad time because of too tight and uncomfortable clothing. In some of their models you can find more pockets than those usually worn by jeans so that the customer has more possibilities to store things in them . There are also models with the same number of pockets, but larger to fit larger objects.
Hans Koelma is the commercial director of the G-Star Raw brand in Spain and affirms that "We are denim engineers and, thanks to the cut and continuous research of materials, we have created new ways to make the design of jeans more comfortable". Among its professionals we find jobs that help the brand grow and that are almost as important as its products for that to be possible: designers, trend seekers, marketing experts, salespeople, advertisers ... they all work together to achieve that the brand is bought and perceived by customers as a brand of comfort and style.
The great success of the brand made the company grow internationally , which they already expected when they created it. What was not expected is that the company was able to create such a great diversification of its products since today you can find many items apart from jeans such as t-shirts, denim jackets, bags, glasses, tops ... everything a range of possibilities to go perfectly with your Raw garments.
In recent years, they have also managed to reach the female public in a very powerful way to the point of being more consumers than they are in jeans products and have allocated entire campaigns directed at them due to their great potential.
One of the keys to his success is the fact of having known how to collaborate with key public figures such as Pharrell Williams, Jaden Smith or Max Verstappen . The first one they collaborated with was Pharrell and with him they decided to get a very special pants: they were made with waste collected from the sea. The company's commitment to caring for the environment could not be more represented in these pants and thus send a message to the population.
Take advantage of the offers at G-Star Raw to take home some of the brand's most desired garments and achieve a modern style as well as comfortable.