Offers Desigual

Desigual is a brand of Spanish origin founded in 1964 by the Meyer brothers in Barcelona. The company is dedicated to the textile sector creating very striking clothes in bright colors and one can even see some graffiti. The company operates internationally as it has more than 500 stores spread throughout the world and around five thousand employees hired from its workforce. But such a large empire is not created overnight. Let us know a little about his career to find out the keys to the success of the Desigual brand.

It all started when one of the brothers, Thomas Meyer, decided to make a jacket from other used jeans from which he cut parts of the fabric that joined them to form another totally different garment . Seeing the fury caused by his new jacket, the designer decided to make clothes in the same style in which the Desigual brand would print, since from the beginning he wanted to provide the city with a totally different style of clothing from what was normally seen .

By making a totally different style, the brothers decided to open their first store in Ibiza since it was the cradle of tourism to which the moment you could find people more extravagant streets. In addition, in this way they would get people from all over the world to look surprised if it does not go unnoticed because with its colors of its figures it draws the attention of anyone.

At the end of the nineties, your company had a crisis since its rapid growth was unexpected and the company went into debt due to the need to rent new facilities, buy more machinery and hire more workers. Despite this situation, Meyer decided that the company was going to move forward and pay off its debts through hard work.

Thanks to new lines and some very striking advertising strategies , they managed to raise the accounts and settle all the debts generated. One of his most famous and most successful campaigns is the well-known "Come in naked and come out dressed." It consists in that people have to enter the store in underwear and the reward is that they take two clothes totally free (one for the upper part and one for the lower part of the body). People have come to queue for many, many hours, to enter the establishment and get their clothing from the Desigual brand for free.

This event reflects very well the funny image of the brand since Desigual is characterized by having a positive and joyful attitude towards life, something that it expresses everywhere either with its clothes, its accessories, the decoration of the stores, or advertising campaigns. One of his most used and recognizable slogans is "Life is cool." The other most famous slogan is “Desigual. It is not the same ” . Without a doubt, they are two phrases that together represent 100% of the company and the brand.

The brand that is characterized by having a different and more daring image than the fashion of the moment, has declared that for them it is difficult to maintain that image since attracting attention for the first time is easy, but with the passage of time, people become he gets used to your designs and in the end they become more unnoticed. That is why they strive every day to achieve unique designs that make people who already trusted the brand fall in love and stand out for those people who still do not know it (if there is someone).

Now we have Desigual offers on our website so don't miss this opportunity to find your favorite garment and wear it on the street knowing that people will notice you and you will not be just another person of the lot.