Offers Converse
Converse is a company of American origin that is dedicated to the textile, footwear and fashion sector in general. Its founder was Marquis Mills Converse, who was born in 1961 and dedicated a large part of his life to being the manager of a shoe factory. In that job, he got to know this sector and all the businesses that surrounded him perfectly, so in 1908 he decided to open his own company called Converse Rubber Shoe.
As the name suggested, their products consisted of rubber-soled sneakers, and the sales of the product were fair to keep them from losing and remaining a profitable business to continue to trust, but Mills didn't want that. Mills wanted his company to be a success and recognized around the world as a brand of prestige and quality.
This began to happen thanks to the business vision of Marquis because it was set in the rise of a sport that until then had gone very unnoticed but that, just in the same years that Converse is preparing to manufacture its first shoe, becomes relevant. and people start practicing this sport: basketball.
Converse made their first model which they called No Skid as they wanted to make it clear that it was a shoe intended for sports and with it a better grip was achieved. A very curious aspect of the shoe is that the tack that we are used to seeing on the side of the shoe and that is already part of the brand image, initially served as protection so that players did not feel so much pain in the bone of the ankle from blows.
In 1920, Converse renamed its model to call it All Star, thus encouraging all basketball players who wanted to be stars, should buy their shoes specially designed for it. That same year, Chuck Taylor , a very famous college player in the world of sports, decided to look for work after retiring from basketball in a company with which he had collaborated and used its products in the last years of his career. Exactly, Converse. The company without thinking twice, hired him.
Chuck's job was to go all over the United States teaching basketball and promoting and selling Converse sneakers. This fact was a real boost for the brand because word of mouth from people did the rest of the work. At the end of that decade, Converse was already the preferred brand of everyone who was dedicated to basketball or practiced it as a hobby. That's where Mills wanted to position himself from the start, which he had always sought. A company that is sought after by consumers and whose function was to improve the product or grow with a solid foundation.
During the Second World War, the company was forced to give up any commercial strategy and allocate all its resources to help the soldiers. They made footwear for the missions, although they had to make them of a minimum quality due to the cost of stopping selling the product to such an extent that nowadays no shoe from that time has been found because most were destroyed in the war itself or later years.
When the Second World War ended, the company came back stronger than ever as the rise of the sport continued to grow and became increasingly important in society. The key point was the founding of the NBA in 1949 in which Converse participated unofficially as a sponsoring maraca. The players wore their shoes while playing and when it was time to get on stage, which was an incredible brand image.
A year later, basketball players made a request to Converse that would become a great success for the brand: lower the end of the ankle. The fabric that was already attached to the leg made some movements difficult for the players so, after following the Harlem Globertrotters team throughout a tour, the Converse All Star OX model resulted in the last name being an abbreviation for Oxford Cut. . At present, this model is the most widely sold and used in society.
After these golden years, the company began to derail in the 70s and after many changes in management, the death of Chuck Taylor and a series of bad decisions, the company had no choice but to declare bankruptcy at the entrance of the new century. How can it still exist if Converse went bankrupt? Because Nike bought it. Yes, his eternal rival saved the company in its last moments and became part of it, maintaining its brand image and style. But they did not leave everything as it was.
Nike decided that they should take a different approach to shoes since, in recent years, sports professionals, and especially basketball professionals, had stopped using Converse for their game and had switched to another type of shoe with greater cushioning, breathability and other series of features. The new approach they found is the casual style.
Nowadays, people use their Converse to go for a walk, do the shopping, visit a city or any other action that implies an urban and casual style. They have also brought out all kinds of clothing, sunglasses, backpacks, hats, key rings ... all aimed at streetwear.
You can find Converse sales here on deals.com and go for the latest in urban fashion.
Converse is a brand recognized for products like women's Fashion Trainers, women's Fashion & Athletic Trainers y women's Sports and Outdoor Shoes, some of them on offer here.
Converse, in women's shoes, becomes a world leader especially in terms of quality.