Offers Clinique

Clinique is a brand that belongs to the Estée Lauder company that is dedicated to the cosmetics sector, ensuring that the image of men and women is as perfect as possible thanks to its cream and makeup treatments . The beginnings of this brand are closely linked to Carol Phillips , editor of Vogue magazine. We tell you their story.

Estée Lauder's son Leonard wanted to make his mother's company bigger and bring that touch of novelty that younger audiences were demanding. To achieve this, he chose to create a new brand without relying on his mother's name: Clinique. But what new look would it offer to your target audience?

Carol Phillips posted about Dr. Norman Orentreich as they both shared his eagerness to evolve the cream industry. Dr. Norman was a pioneer in developing a very effective method of skin care that, today, everyone uses. This method consists of three easy steps that, when combined, create an excellent beauty ritual. We talk about cleansing, exfoliating and, lastly, hydrating.

After reading this interview, Leonard was clear that Carol was the person he needed for his entire project to go ahead so he proceeded to contact her and make her an offer that Phillips could not refuse.

In 1968 the brand was launched under the name Clinique. It was the idea of Evelyn Lauder, Leonard's first wife, who, after many trips to Paris, was impressed by the venues where Parisian women went for skin and beauty treatments . These establishments were called "Clinique esthétiques" and being a clear and aesthetic name (bringing glamor of the French accent), they decided that it was the best option for the new brand.

Thanks to the formulas and studies of Dr. Orentreich who joined the project after being convinced by Carol, Clinique created products of exceptional quality which made it the most prestigious cosmetic brand among dermatologists. Their more than 100 products that went on the market, had an incredible acceptance among the public and the results were wonderful, both in sales and in customer satisfaction.

In the creation process (which lasted about a year), they did not always agree on everything, but through dialogue and negotiations, they reached a very important point in common: the differentiation of the Estée Lauder brand. In this case, they decided that Clinique's products would be fragrance-free , odorless.

One of the brand's first advertising campaigns consisted of the visualization of a sink in which you could see on one side, a toothbrush in a glass, and on the other, three Clinique products necessary to carry out the routine of wash, exfoliate and hydrate. And you will think, what does the toothbrush have to do with it? Everything makes sense when you add the slogan "Twice a day". Like people, we must brush our teeth at least twice a day if we want to have a healthy and clean mouth, we must do the same with our skin.

The legacy left by Carol Phillops (who died in 2006), is a brand that understands women to perfection and strives every day through research to offer innovative and effective products when faced with the need to take care of our skin and our physique. .

Now you have the opportunity to get Clinique products on sale to have perfect, smooth, glowing skin with an enviable firmness. You can buy dark circles, moisturizers, makeup remover, wrinkle cream and many more options for yourself, or to give to someone you love and like to take care of themselves.

Skin Care, women's Eau de Perfume y face Foundations All these have in common their manufacturer, Clinique, top in the market.

Despite having numerous products, market leaders, Clinique has focused a lot on the beauty category where it becomes a reference for other companies.