Offers Calvin Klein

Calvin Klein Inc. is a Manhattan-based multinational textile company. It was founded in 1968 by Calvin Klein, a man born in the Bronx in 1942 who studied fashion at New York's Fashion Institute or Technology. After his studies, he was working and gaining experience in the world of fashion until in 1968 he decided to found his own company under the name Calvin Klein Limited.

How did a humble boy get to open a business? With the help of a friend from when they were little who left him the first $ 10,000 he needed to get everything going. Before long, the friend joined the company to become a part of it. The store that he opened had a range of coats as products but the real impulse came from the hand of a man who was the vice president of Bonwit Teller, which was a department store format store in New York City. Interested in their products, they decided to give greater importance to the Calvin Klein brand and in the first year of the company's start-up, the company already registered figures of more than a million dollars in profits. Crazy wherever you look.

In 1971 Calvin Klein decided to increase its product catalog by introducing sportswear and lingerie for women and with all these products and the fame it was achieving, it began to win awards and recognitions. Six years later , you could already find any garment or accessory from the Calvin Klein brand: sunglasses, scarves, sheets, footwear, belts, cosmetics ... Without a doubt, the most important product that made the brand succeed were its jeans and underwear.

Calvin Klein advertising was very striking due to its ads that showed young people in a passionate and sensual character that, together with their clothes, created an interesting space where everyone of the time wanted to move. It all began with the hand of the American model Patti Hansen with whom they made the first advertising campaign in which the actress and model was seen posing with tight straight-cut jeans and with the Calvin Klein brand engraved on one of the back pockets. .

For the first video on television, they had a young Brooke Shields with only 15 years. She was already famous for her participation in Pretty Baby so she was very familiar with this environment, although that did not prevent the announcement from being controversial due to the phrase that the actress said in it: “Between my Calvin Klein and me, there is no nothing". She assured that at no time did she feel uncomfortable with the job and thanks to it they managed to sell almost half a million pants in just one week.

The following ads followed the same line as the previous ones and although society was getting used to erotic and provocative ads , this was not reflected in a decrease in sales. The controversy resurfaced when the commercials for men's underwear began. The first model was an elite athlete: Bruce Weber . His photographs in a mythical Greece with white looks and a perspective from below, made people pay special attention to the brand. The results obtained were so good that for women's lingerie he began to use the same patterns and created underwear for women much simpler and more comfortable than what they were used to in those years.

Undoubtedly, the world of clothing was conquered by Calvin Klein in just a few years and thanks to its quality, image and reputation, it has managed to stay at the top of the industry and be a brand known worldwide.

In addition to clothing, other of its strong products are its perfumes that it has for men, women or unisex. They all have a very powerful personality and are desired for their good fragrances and long-lasting ability.

Now you have the opportunity to get products at a reduced price from one of the most loved clothing and perfume brands in the world. The Calvin Klein offers are incredible and you can take everything from Calvin Klein cologne to unisex t-shirts, through men's underwear and women's underwear.

Calvin Klein is a brand recognized for products like men's Boxer Shorts, men's Underwear y men's Underwear Trunks, some of them on offer here.

Despite having numerous products, market leaders, Calvin Klein has focused a lot on the men's clothing category where it becomes a reference for other companies.