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Offers Brand: World Scientific Publishing Company
Customer Xperience Leadership: A Blueprint to Maximize Performance (World Scientific Lecture Notes in Marketing Book 1)
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Customer Xperience Leadership: A Blueprint to Maximize Performance (World Scientific Lecture Notes in Marketing Book 1)

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The Scale-up Manual: Handbook for Innovators, Entrepreneurs, Teams and Firms: 1
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The Scale-up Manual: Handbook for Innovators, Entrepreneurs, Teams and Firms: 1

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Marketing Driven Revenue Growth: A Guide to Organic Growth (World Scientific Book Series in Marketing 3)
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Marketing Driven Revenue Growth: A Guide to Organic Growth (World Scientific Book Series in Marketing 3)

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Finding Wisdom in Brand Tragedies: Managing Threats to Brand Equity (World Scientific Book Series in Marketing 1)
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Finding Wisdom in Brand Tragedies: Managing Threats to Brand Equity (World Scientific Book Series in Marketing 1)

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The History of Marketing Science (World Scientific-Now Publishers Series in Business Book 18)
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The History of Marketing Science (World Scientific-Now Publishers Series in Business Book 18)

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New Directions in Behavioral Pricing (World Scientific Book Series in Marketing 2)
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New Directions in Behavioral Pricing (World Scientific Book Series in Marketing 2)

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Ways of World Making
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Ways of World Making

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Marketing Manipulation: A Consumer's Survival Manual: 14 (World Scientific-Now Publishers Series in Business)
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Marketing Manipulation: A Consumer's Survival Manual: 14 (World Scientific-Now Publishers Series in Business)

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Services Marketing: People, Technology, Strategy: 8th Edition
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Services Marketing: People, Technology, Strategy: 8th Edition

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Behind the Banyan: Ho Kwon Ping on Building a Global Brand
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Behind the Banyan: Ho Kwon Ping on Building a Global Brand

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