Offers Brand: The Economy Company
From Products to Services: Insights and experience from companies which have embraced the service economy
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Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
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Intellectual Property Revolution: Successfully manage your IP assets, protect your brand and add value to your business in the digital economy
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The Wal-Mart Effect: How the World's Most Powerful Company Really Works--And Howit's Transforming the American Economy
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