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Strategic Brand Management in Higher Education (Routledge Studies in Marketing)
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Strategic Brand Management in Higher Education (Routledge Studies in Marketing)

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Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies (Routledge Research in Design Studies)

Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies (Routledge Research in Design Studies)

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Brands (Routledge Introductions to Media and Communications)
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Brands (Routledge Introductions to Media and Communications)

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Brand Management in a Co-Creation Perspective: Communication as Constitutive of Brands (Routledge Studies in Marketing)

Brand Management in a Co-Creation Perspective: Communication as Constitutive of Brands (Routledge Studies in Marketing)

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Brand Psychology: The Art and Science of Building Strong Brands

Brand Psychology: The Art and Science of Building Strong Brands

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Luxury Brand and Art Collaborations: Postmodern Consumer Culture (Routledge Studies in Luxury Management)
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Luxury Brand and Art Collaborations: Postmodern Consumer Culture (Routledge Studies in Luxury Management)

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Sport Brands (Routledge Sports Marketing Series)
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Sport Brands (Routledge Sports Marketing Series)

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Brand Activism: Advertising and the Ethics of Visibility (Routledge Critical Advertising Studies)
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Brand Activism: Advertising and the Ethics of Visibility (Routledge Critical Advertising Studies)

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Social Brand Management in a Post Covid-19 Era (Routledge Focus on Business and Management)

Social Brand Management in a Post Covid-19 Era (Routledge Focus on Business and Management)

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From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands
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From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands

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