Offers Brand: McGraw-Hill Osborne Media
Branding in Action: Cases and Strategies for Profitable Brand Management (McGraw-Hill Marketing for Professionals)
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The Power Of Industrial Brands: An Effective Route To Competitive Advantage (McGraw-Hill Marketing for Professionals Series)
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The Reality Of Global Brands: Cases And Strategies For Successful International Brand Management (McGraw-Hill Marketing for Professionals Series)
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The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company (MARKETING/SALES/ADV & PROMO)
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Living Brands: Collaboration + Innovation = Customer Fascination (MARKETING/SALES/ADV & PROMO)
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Brand Warfare: 10 Rules for Building the Killer Brand: 10 Rules for Building the Killer Brand (MARKETING/SALES/ADV & PROMO)
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