Offers Brand: GRIN Verlag
Brands and Branding. What makes a brand valuable, using Apple's innovation strategy as example
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Brand Management in the Age of Digitalization: How to Manage Brand Related User Generated Content in Times of the Web 2.0 (German Edition)
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Web 2.0. The New Showroom for Fashion Brands: How important is Social Media for the Fashion Industry?
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Contribution of Brand Image and Brand Identity to Gain Competitive Advantage: A Case study of UK Fashion Brands
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