Offers Brand: Financial Times/ Prentice Hall
Fame and Fortune: How Successful Companies Build Winning Reputations (Financial Times Prentice Hall Books)
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Strategic Brand Management: A European Perspective: Written by Dr Kevin Lane Keller, 2008 Edition, (1st Edition) Publisher: Financial Times/ Prentice Hall [Paperback]
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There's No Business That's Not Show Business: Marketing in an Experience Culture (Financial Times Prentice Hall Books)
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The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World (Financial Times Prentice Hall Books)
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Why Should Anyone Buy from You?: Earn customer trust to drive business success (Financial Times Series)
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