Offers Brand: Financial Times/ Prentice Hall
Financial Times Essential Guides Writing a Business Plan: How to win backing to start up or grow your business (The FT Guides)
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The Leadership Mystique: Leading behavior in the human enterprise (Financial Times Series)
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Fame and Fortune: How Successful Companies Build Winning Reputations (Financial Times Prentice Hall Books)
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Why Should Anyone Buy from You?: Earn customer trust to drive business success (Financial Times Series)
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Creating Breakthrough Products: Innovation from Product Planning to Program Approval (Financial Times Prentice Hall Books)
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