Angebot Brand: McGraw-Hill Publishing Co
The Power of Industrial Brands: An Effective Route to Competitive Advantage (McGraw-Hill Marketing for Professionals Series)
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Branding in Action: Cases and Strategies for Profitable Brand Management (The McGraw-Hill Marketing for Professionals)
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Information and Data Modelling (Information Systems Series (McGraw-Hill Publishing Co., Inc.).)
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The Reality of Global Brands: Cases and Strategies for Successful Management of International Brands: Cases and Strategies for Successful ... Marketing for Professionals Series)
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