Angebot Brand: McGraw-Hill Companies
Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back, Foreword by Guy Kawasaki
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The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience (English Edition)
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Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
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