Angebot Brand: Mcgraw-Hill
The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning
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Brand Warfare: 10 Rules for Building the Killer Brand: 10 Rules for Building the Killer Brand
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The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us
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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes (Economia e discipline aziendali)
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