Angebot Brand Management Group
Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands (Rockport Universal, Band 6)
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The Gifts of Imperfection: 10th Anniversary Edition: Features a new foreword and brand-new tools
Siehe Angebot
The Future-Ready Brand: How the World's Most Influential CMOs are Navigating Societal Forces and Emerging Technologies
Siehe Angebot
A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
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